ON-DEMAND WEBINAR: BECOME A HYPER-LOCAL LEADER IN REAL ESTATE
CUT THROUGH THE REAL ESTATE MARKETING NOISE
The real estate game has changed rapidly. Forget outdated tactics that just don't work. Traditional SEO tactics no longer work and followers don't really matter anymore on social media. There are so many "coaches" and "gurus" spreading so much misinformation.
Now, you can access real estate marketing truths on your schedule. Watch this free on-demand deep dive where we cut through the noise and show you exactly what to stop doing immediately—and what strategies actually drive results.
You’ll learn how to build a powerful, hyper-local brand that attracts more clients and closes more deals.
Plus, we’re giving away big prizes, including a custom hyper-local guide website! Watch now and take control of your real estate marketing.
WHAT YOU WILL LEARN
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Craft a Magnetic Value Proposition: Go beyond the generic 'local expert' label. Discover how to create a message that truly resonates and showcases your unique value in today's competitive market.
Hyper-Local Expertise is King: Discover how to create content and campaigns that speak directly to the needs and desires of your community.
Master Social Media Engagement: Learn how to build real relationships and generate transactions through meaningful interactions.
Cutting Through the Noise: Understand how to identify and dismantle misinformation in your market and use it to your advantage.
The Death of ‘Just Sold’ & ‘Posting and Ghosting’: These tactics are not only ineffective, they can actually hurt your reputation. Learn what to do instead.
AI & ChatGPT: Your New Secret Weapons: Learn how to leverage AI tools like ChatGPT (the right way!) to create compelling content, automate tasks, and provide personalized client experiences.
WHO SHOULD WATCH
Realtors looking to pivot from outdated strategies and build a more modern, effective marketing approach.
Real estate teams aiming to create a unified, powerful presence in their local markets.
Brokerage owners who want to empower their agents with cutting-edge marketing tactics that drive results.
WHY YOU CAN'T MISS THIS
70% of realtors are still using strategies that no longer work. Be among the 30% who know how to truly stand out.
Your competition is already figuring this out. Don’t get left behind.
Positioning yourself as a hyper-local leader isn’t just a nice-to-have; it’s a must-have to survive and thrive in today’s market.
PLUS, YOU'LL HAVE A CHANCE TO WIN:
Exclusive prizes will be awarded to randomly selected attendees who watch the webinar until the end and submit their feedback. Don't miss your chance to win!
A custom local guide website design to showcase your expertise and attract more clients.
6 months FREE in our Content Collective, providing you with a steady stream of hyper-local content.
A ChatGPT playbook specifically designed for realtors, helping you leverage AI to its full potential.
WHY IMAGINE SOCIAL?
WHAT OUR CLIENTS ARE SAYING...
Mike Richter, Former NY Rangers NHL goalie and President, Brightcore Energy
"Imagine Social Media has been the trusted source of information that my company has been looking for for years. Their deep experience, creativity, and - crucially - their willingness to listen to and understand the client’s needs is impressive.
Michele, in particular, has helped guide our focus and messaging that allows not only our clients but our entire staff to understand and convey our mission accurately."
WHY IMAGINE SOCIAL?
DECADES OF PROVEN EXPERTISE
With over 25 years of experience, we don’t just follow trends—we create them.
Our deep expertise allows us to combine cutting-edge strategies with proven methods to fuel long-term success and ensure your brand is always growing.
AI WITH A HUMAN TOUCH
As true AI experts, we don’t just implement technology—we fuse cutting-edge AI with authentic digital marketing strategies to deliver real, measurable results.
We never lose sight of the human element that makes your brand unique.
RELATIONSHIPS, NOT TESTIMONIALS
Our clients are more than case studies; they are partners who grow with us over time.
From small businesses and realtors to high-profile athletes like former NHL, NBA, and Olympic stars, we immerse ourselves in each client’s unique journey.
AUTHENTICITY FIRST
In a world overflowing with superficial strategies and cookie-cutter solutions, we prioritize authenticity above all else.
It’s not just about making noise; it’s about being heard, understood, and trusted by the people who matter most.
FAQ: REAL ESTATE MARKETING WEBINAR: HYPER-LOCAL REALTOR
What is hyper-local marketing, and how does it help real estate agents?
Hyper-local marketing is a targeted strategy focusing on specific neighborhoods or communities. For real estate agents, it involves understanding the local market’s unique property trends, demographics, and community features, which helps agents position themselves as the go-to expert in that area. This strategy builds trust with local buyers and sellers, helping generate quality leads and referrals.
Why should real estate agents focus on hyper-local marketing?
Hyper-local marketing allows agents to create personal connections with their community, positioning them as the local expert. Buyers and sellers prefer agents who understand the intricacies of their specific area, from property values to neighborhood amenities. By focusing on hyper-local strategies, agents increase trust, improve lead quality, and stand out in competitive markets.
How do real estate agents create effective hyper-local content?
To create effective hyper-local content, agents should highlight neighborhood-specific insights such as market updates, community events, and local amenities. Content can take the form of blog posts, social media updates, video tours, or neighborhood guides. The key is tailoring content to reflect the unique features of the area to engage buyers and sellers looking for local expertise.
What are the best hyper-local marketing strategies for realtors?
The most effective hyper-local marketing strategies include:
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Optimizing your Google Business Profile for local search.
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Running location-based ads.
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Publishing community-focused content like local market reports or neighborhood tours.
Collaborating with local businesses to boost community engagement. Hosting local events or webinars can also strengthen your local presence.
How can social media be used for hyper-local real estate marketing?
Social media is essential for hyper-local marketing, enabling agents to engage with their community in real-time. Platforms like Instagram, Facebook, and Nextdoor let agents share local market updates, neighborhood highlights, community events, and success stories from local clients. Agents can also run hyper-local ads targeting specific zip codes to ensure their content reaches the right audience.
What is hyper-local SEO, and how does it benefit real estate agents?
Hyper-local SEO is the process of optimizing your website and online profiles to rank for local search queries. By using location-specific keywords, collecting client reviews, and maintaining an active Google Business Profile, real estate agents can rank higher in local searches, making it easier for potential clients to find them when searching for agents or properties in their area.
How can real estate agents use AI to improve hyper-local marketing?
AI tools like ChatGPT can streamline hyper-local marketing by helping agents generate neighborhood-specific blog posts, social media content, and email campaigns. AI can also analyze local market data, automate client follow-ups, and optimize marketing strategies to ensure agents stay connected with their local community efficiently.
What mistakes should real estate agents avoid in hyper-local marketing?
Common mistakes include:
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Using generic content that doesn’t speak to a specific audience.
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Failing to engage with local residents.
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Not optimizing for local SEO.
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Inconsistent social media presence. Agents should focus on tailoring content to the local area, staying consistent in their marketing efforts, and leveraging local SEO to avoid these pitfalls.
How can real estate agents track the success of hyper-local marketing?
To track hyper-local marketing success, agents should monitor:
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Local website traffic using Google Analytics.
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Engagement on community-specific social media posts.
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Lead generation from targeted campaigns. Using tools like Google Analytics, social media insights, and CRM software helps agents refine their hyper-local strategies over time.